01
Does one thing.
Loves it.
Loves it.
Small ideas.
Big play.
Big play.
02
Not just handy.
Happy.
Happy.
Useful things
should be joyful.
should be joyful.
03
Accessible by design.
Not by afterthought.
Not by afterthought.
For more people.
From the start.
From the start.
04
No dark patterns.
Ever.
Ever.
You're in control.
Always.
Always.
05
Built
in public.
in public.
Real people.
Real process.
No magic.
Real process.
No magic.
06
Always
a wink.
a wink.
Serious products.
A bit less serious.
A bit less serious.
